Oil
Content is Africa’s new crude, says D’Banj
CEII brief
Punch reported on 13 Nov 2026: Content is Africa’s new crude, says D’Banj.
Read the full story on PunchAfrobeats star D’Banj has described content as Africa’s new crude following an equity investment in his creative platform, CREAM, by an Afreximbank subsidi
Context from CEII
Crude benchmarks move budgets, currencies and inflation in producer and importer countries alike. For economies such as Nigeria, where fuels dominate exports, production and refining decisions move the whole economy.
85.9% of Nigeria’s merchandise exports were fuels in 2025Countries in this story
Original reporting © Punch. Headline and excerpt quoted with attribution; the full article is available on the publisher’s site. CEII’s context is the Centre’s own and does not represent the publisher.
